my-toronto.ca | Media Kit 2026
1. About Us
my-toronto.ca is a lifestyle, travel and entertainment media source with a mission to spotlight all things positive about Toronto. Our journalistic voice consolidates our social media reach into one singe, digital home: my-toronto.ca. We have the strongest following through youtube (168K+) and Instagram (14.6K).
Traditional local media may rely on sensationalized headlines to get clicks. We took the opposite approach. Our core mission is to champion authentic positivity across Toronto.
Home to our newly launched podcast: The Riff Toronto (now Season 2)
Through our runaway hit series The Riff, we celebrate the creativity, passion, and culture that make this city an incredible place to live. We shine a spotlight on Toronto’s top chefs, musicians, artists, through an urban community that connects us.
1.5 Years Young & Outpacing the Market
We launched my-toronto.ca with this mission to reinvent how local lifestyle content is consumed. And the numbers instantly told us we made an immediate impact: Hitting the 100,000-subscriber milestone in our first 11 months earning Youtube’s prestigious Silver Creator Award; a feat that typically takes 6 years. Backed by active advertising campaigns, partnering with us means aligning your brand with the fastest-growing, most uplifting digital footprint in the city.
2. Our Numbers & Audience
Comprehensive Reach
- YouTube Subscribers: 168,000+ (Silver Creator Award Winner)
- Instagram Followers: 15,000+
- Monthly Instagram Impressions: 137,925+
- Annual Website Visitors: 106,000+
- Mobile-First Readership: 80% to 87% of our audience engages on smartphones.
Who We Reach
Because our content is intentionally positive and constructive, we attract a highly receptive, loyal audience. They don’t just scroll past our posts; they trust our recommendations.
- The Local Core: 53% of our social audience lives within Toronto and the GTA, with 39% living directly in Toronto’s urban core.
- The Spending Class: A massive 54% of our core Instagram audience sits perfectly in the 25–44 age bracket.
3. Flagship Property: “The Riff: Toronto”
“The mission in chasing The Creative Thread”
- Format: ~45-minute monthly premium lifestyle podcast & YouTube series.
- The Concept: An intimate, conversational, fast-growing show taking audiences behind the scenes with Toronto’s premier cultural figures.
- The Vibe: Fun, authentic, and completely non-intrusive; a show by artists, for artists
- The Signature Feature: The “Foodie Segment.” Designed seamlessly as a studio lunch and coffee experience, this segment organically integrates food, drink, and hospitality brands directly into the conversation. Sponsors love to “host” this popular segment of the show.
Star-Studded Guest Alums Include:
- Afrim Pristine: Food Network host, Top Chef Canada judge, and named a Globe and Mail Top-50 Most Influential Canadian.
- Crown Lands: Juno Award-winning rock icons.
- Emm In Real Life: LA-based music sensation with 1.7 Million video views.
- Pete Bowman: Host of Fish’n Canada, reaching 3.5 Million monthly viewers.
- Maddy Goldberg: Viral Instagram celebrity chef with 168K+ followers.
- SamiAm: Legendary Toronto DJ whose exclusive feature drew 40,000 viewers.
- King and Queens Events: Major Event Producer working with Live Nation to bring international musicians to the city
4. Media Ecosystem & Placement Options
We do not sell standard banner ads that users ignore. We offer true cross-platform integration, ensuring your brand hits our audience across multiple touchpoints simultaneously.
[ YOUR BRAND PARTNERSHIP ]
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[ VIDEO ] [ SOCIAL ] [ WEB & GAMES ]
The Riff Instagram my-toronto.ca
YouTube Reels & Articles & Custom
Integrations Stories Word Integrations
Video Integrations (YouTube & The Riff)
- The Foodie Segment Sponsorship: Seamless on-camera brand integration during our premium lunch/coffee breaks.
- Mid-Roll & Conversational Shoutouts: Natural, host-read endorsements built directly into the episode narrative.
Social Amplification (Instagram @mytorontonews)
- Sponsored Reels & Video Cuts: High-yield video content pushing your brand to our local audience (137K+ monthly impressions).
- Story Reshares & Link Stickers: Direct, clickable conversion channels connecting our followers straight to your business.
- With @TheRiffToronto now with a 2nd channel, cross-adversting and social engagement increases daily
Digital Magazine Ecosystem (my-toronto.ca)
- Branded Editorial: Deep-dive lifestyle articles highlighting your brand story, archived permanently on our site.
- Interactive Game Integration: Custom branding opportunities around our daily online word games, building recurring daily brand loyalty.
5. Contact & Partnerships
We limit our active sponsorships to ensure our partner brands get maximum visibility without clutter. Let’s build a custom campaign that connects your business to the heart of Toronto.
- Contact: Tracey Green, Producer of The Riff, Editor-in-Chief at my-toronto.ca
- Cell Phone: (289) 314-2505
- Email: mytorontomedia@gmail.com
- Official Website: my-toronto.ca